The only safe way to archive is to mimic film archival.
Put the frames as an image sequence into a folder, the sound in a folder and render out a PhotoJPEG compressed quicktime for reference. There is too much vested interest in JPEG formats that it's safe to assume it'll be around for at least 20 more years. This way you're mostly independent of codecs coming and going, just make sure to include a plaintext job ticket with all the information in it such as: timecode start, FPS, interlaced or normal frames ...
Then offsite a copy of it to something like Iron Mountain.
The other thing that some people do is time capsule the whole thing. When upgrading to a new system, don't sell the old but put that in the archives too with just enough software and codecs installed to play it back and export.
sucks one way or another. I don't have THE killer idea either.
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