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Survey: Post-Production Plug-ins and ToolsPosted by ewoutww
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Hi everyone! As part of my Master?s study ?Marketing and Consumer Behavior? at Wageningen University, I am carrying out a scientific research on the post production software industry and its additional plug-ins and tools. The main focus is on the usage, acceptance and online buying behavior with respect to those plug-ins and tools. Therefore I am conducting an online survey among film and video (post) production companies worldwide: companies and editors who are working with editing software systems. Purpose of the survey: The purpose of this research is to survey the perception, acceptance and online buying behavior of editing software users worldwide with respect to additional plug-ins and tools. I try to gain deeper understanding of the need for plug-ins / tools, how and where people search, which factors influence their buying decisions and the price perception towards this additional software. About this survey: ? The survey will take approximately 6 to 10 minutes to complete. ? The survey is meant for both users and non-users of editing plug-ins/tools. ? Your responses are anonymous and strictly confidential and will be used for research purposes only. ? You will not be asked for any personal identifiable information ? The survey will be available from December 22, 2008 to January 22, 2009. Please select the survey link below if you would like to participate in the survey: [www.surveymonkey.com] Please feel free to contact me about anything you don't understand in the survey or about any other questions you may have. Thanks a lot for helping me. Happy New Year! Ewout de Wit ewout.dewit@wur.nl Wageningen University the Netherlands
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