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Feedback corporate video
Posted by Aaron Zander
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Re: Feedback corporate video August 06, 2006 12:36AM |
No sound at all?
Don't show this thing without any sound design. For a narrative film with context that can work, but with this thing, you will get inaccurate notes because everything will feel six times longer to the viewer than if you had music, voice-over and other temp sound elements on top.
Three and a half minutes is, to me, really overlong for this. The footage isn't that interesting, and I feel like I'm watching repeats by the 45-second mark.
I'd say you should cut out 85 to 90 per cent of your wide shots. They look generic and handheld, cheapo. Seen one, seen 'em all. There was one that looked pretty good, the one with the crowds at the bottom of the frame. Pick only the best two or three, group them together, and then don't bother with them again, unless you have a voice-over script that demands repeats. The close-ups look more interesting, especially the spinning ones at a slight low angle. That said, you need to show only the most interesting socks. Many of them are just, well, socks. Concentrate on the ones with text (for example, try split-screening the ones that say "I Love L.A." and "I Love San Francisco"
, and be very strict about ruling out the weak shots.
I also don't see enough visual logic in the editing. Try this. Break the piece apart shot by shot again. Now, instead of cutting them, group them. Are there any elements that link some of the shots together? Bear in mind that your goal isn't to produce the smoothest cuts possible (so don't group shots together by camera movement); your goal is to send a coherent message about this event/these products you're shooting. So group by logic, by visual diversity and by themes. Are you going to take us through the show physically, which would be a good way to organize the narrative? What about putting all the "store signs" together to make one coherent section?
Above all...shorter, shorter, shorter, unless the length is specified for any reason. Falling asleep here. If for some reason you really had to include all those socks, try using picture-in-picture or multi-screen techniques to kill multiple socks with one stone.
As for music, if you're trying to show this piece around, you'll need to find public-domain, canned or your own composed music. But if it's just a "talent reel", I'd do a "foot" theme: "Footloose", "Head over Feet", "These Boots Were Made for Walkin'", "Kiss Your Feet" etc. As for composed music, the subject is so mundane that I'd try to go weirder with the music -- say, an Oingo Boingo or Devo approach.
If there were resources and wiggle room for some creativity, I might also consider adding some non-documentary touches to spaz it up. For example, push into a woman's shoe...
"People think about their shoes all the time. Do they think enough about what's underneath?"
(Dissolve from out-of-focus ECU on shoe to a foot in a sock, black background, as if looking *through* the shoe.)
Don't show this thing without any sound design. For a narrative film with context that can work, but with this thing, you will get inaccurate notes because everything will feel six times longer to the viewer than if you had music, voice-over and other temp sound elements on top.
Three and a half minutes is, to me, really overlong for this. The footage isn't that interesting, and I feel like I'm watching repeats by the 45-second mark.
I'd say you should cut out 85 to 90 per cent of your wide shots. They look generic and handheld, cheapo. Seen one, seen 'em all. There was one that looked pretty good, the one with the crowds at the bottom of the frame. Pick only the best two or three, group them together, and then don't bother with them again, unless you have a voice-over script that demands repeats. The close-ups look more interesting, especially the spinning ones at a slight low angle. That said, you need to show only the most interesting socks. Many of them are just, well, socks. Concentrate on the ones with text (for example, try split-screening the ones that say "I Love L.A." and "I Love San Francisco"
, and be very strict about ruling out the weak shots.I also don't see enough visual logic in the editing. Try this. Break the piece apart shot by shot again. Now, instead of cutting them, group them. Are there any elements that link some of the shots together? Bear in mind that your goal isn't to produce the smoothest cuts possible (so don't group shots together by camera movement); your goal is to send a coherent message about this event/these products you're shooting. So group by logic, by visual diversity and by themes. Are you going to take us through the show physically, which would be a good way to organize the narrative? What about putting all the "store signs" together to make one coherent section?
Above all...shorter, shorter, shorter, unless the length is specified for any reason. Falling asleep here. If for some reason you really had to include all those socks, try using picture-in-picture or multi-screen techniques to kill multiple socks with one stone.
As for music, if you're trying to show this piece around, you'll need to find public-domain, canned or your own composed music. But if it's just a "talent reel", I'd do a "foot" theme: "Footloose", "Head over Feet", "These Boots Were Made for Walkin'", "Kiss Your Feet" etc. As for composed music, the subject is so mundane that I'd try to go weirder with the music -- say, an Oingo Boingo or Devo approach.
If there were resources and wiggle room for some creativity, I might also consider adding some non-documentary touches to spaz it up. For example, push into a woman's shoe...
"People think about their shoes all the time. Do they think enough about what's underneath?"
(Dissolve from out-of-focus ECU on shoe to a foot in a sock, black background, as if looking *through* the shoe.)
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