anyone going to the IFP this year? Anyone have any tips for newbies?

Hello!
My colleague and I are going to the IFP this year with our work-in-progress doc Sons of a Gun. We are green at the whole film market thing, and are hoping to meet up with other filmmakers that are going this year and hear any advice from experienced people.
Soooo...anyone in the SF Bay area want to meet for a drink sometime before the market?
Anyone anywhere have any tips for market newbies?
Thanks!
Greg