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audio mixing
Posted by gmc205
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Re: audio mixing October 20, 2008 02:15PM |
> Under-promise / over-deliver
It's not just good marketing, but also responsible planning. I can't tell you how good it looked to the agency and the production company when they planned for a week in editing and we were done in a day and a half, plus another half day of tweaks. But you can't expect that to happen all the time (I always tell the painful story of 24 versions of a 30-second spot by an agency that had really wanted to cut it themselves using iMovie). Even if you overachieve on a regular basis, you still have to budget for "normal" performance. Otherwise people start having unreasonable expectations, 30-minute turnarounds, that kind of thing. It's like punishing the editor(s) for being fast and good.
Also, I've always sensed a voodoo element in editing. If you're prepared for a disaster, it won't happen. If you're not, it'll happen, and it'll bring friends and relatives and move into your house.
www.derekmok.com
It's not just good marketing, but also responsible planning. I can't tell you how good it looked to the agency and the production company when they planned for a week in editing and we were done in a day and a half, plus another half day of tweaks. But you can't expect that to happen all the time (I always tell the painful story of 24 versions of a 30-second spot by an agency that had really wanted to cut it themselves using iMovie). Even if you overachieve on a regular basis, you still have to budget for "normal" performance. Otherwise people start having unreasonable expectations, 30-minute turnarounds, that kind of thing. It's like punishing the editor(s) for being fast and good.
Also, I've always sensed a voodoo element in editing. If you're prepared for a disaster, it won't happen. If you're not, it'll happen, and it'll bring friends and relatives and move into your house.
www.derekmok.com
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Re: audio mixing October 21, 2008 03:38AM |
>Otherwise people start having unreasonable expectations, 30-minute turnarounds, that
>kind of thing. It's like punishing the editor(s) for being fast and good.
It happens around here, with exceptionally fast turnaround times... I keep an eye out on how fast the average guy around me edits, the average budget for post time (which can be painfully short), and based on that alone, i usually over deliver. It's good to know how the setup works to avoid painfully long troubleshooting times (and to pre-anticipate issues that can occur). But to put it honestly, I also end up trimming down depending on the amount of time I am allocated, eg. On some of those projects, I avoid secondary CC where I can, I run the dialogue mix through a compressor and limiter to rough out the peaks, etc...
It does pay to know what you can and can't get away with (although frankly, I hate being able to get away with anything, but that keeps me in the run for jobs).
With cheap NLEs proliferating the market, this has also become a world of presets- guys just drag and drop everything from mpeg4 to mp3s on the timeline, some are smart enough to convert everything to DV, media management is a thing of the past sometimes, and there are guys who don't CC at all (they probably think scopes are used for stargazing)..
www.strypesinpost.com
>kind of thing. It's like punishing the editor(s) for being fast and good.
It happens around here, with exceptionally fast turnaround times... I keep an eye out on how fast the average guy around me edits, the average budget for post time (which can be painfully short), and based on that alone, i usually over deliver. It's good to know how the setup works to avoid painfully long troubleshooting times (and to pre-anticipate issues that can occur). But to put it honestly, I also end up trimming down depending on the amount of time I am allocated, eg. On some of those projects, I avoid secondary CC where I can, I run the dialogue mix through a compressor and limiter to rough out the peaks, etc...
It does pay to know what you can and can't get away with (although frankly, I hate being able to get away with anything, but that keeps me in the run for jobs).
With cheap NLEs proliferating the market, this has also become a world of presets- guys just drag and drop everything from mpeg4 to mp3s on the timeline, some are smart enough to convert everything to DV, media management is a thing of the past sometimes, and there are guys who don't CC at all (they probably think scopes are used for stargazing)..
www.strypesinpost.com
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