I am continually amazed at how much a time saver it really is. I use to create folders on the media drives by day for all the SFX/MX I would import. It was like 5 steps. Create folder for the day. Find SFX in iTunes. Reveal file. Copy file. Drag to import. Now it's all one easy find, drag from iTunes directly into loader, and boom in the project. It is all in one simple place which keeps it easy to duplicate to other mirrored drives if need be.
That is all! Well worth the bucks.