Jordan, pacing is not the issue with the teaser. The issue is that I can't tell anything about the story from the teaser. Pretty images will
not get any ordinary audience member to see your film. It's content -- story, characters, dialogue, personality, tone. You have the inklings of tone there -- looks like a warped comedy -- but that's such a guessing job that I can't say I have any idea what kind of film we got here.
I think you need to go back to the drawing board. Ask yourself: What is the biggest asset of my film? What is the most entertaining aspect? What's the hook? A teaser/trailer is basically a commercial for your film. What product are you selling, and what's the hook? What's your brand identity?
Here are some specific notes:
- Who's the major character, and why do we care? What happens to him?
- What is that ambient noise throughout? It's not motivated, nor is there a payoff.
- It's rarely good to start a trailer/teaser off with such a static shot. It would be more acceptable if there was a payoff to the shot. There isn't.
- I'd kill the blue colour mattes. They don't seem to serve any function except to make the piece look un-filmic. Some colours simply don't give the sense of a cinema-worthy film; this blue colour roots your film firmly in the video realm.
- You've got "lip flop" 1/3 of the way through -- since we can't hear what the guy's saying, there's no point in using a shot which is strictly for dialogue coverage.
- Pick your shots more carefully. You need more impressive shots, and not just shots that look good lighting-wise. You need "money shots". In screenwriting we say that every 10 minutes you have to throw a bomb. There are no bombs in there.
- Tone. What is this? Comedy? Warped drama? Children's? Experimental? Parody? Every one of these genres has an audience, but you've got to present your film truthfully or the right people won't see it.
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