Yeah I agree - especially since it has the standalone feature, so you don't have to own and learn AE to use it. I think Color's interface will scare off a lot of people, but then, it's made for Colourists, not standard users. A bit like the way Motion is fun and really cool to use, but not as scopey as AE.
Uh, that's scopey, as in 'has more scope', not 'has more videoscopes' lol.