Need help with file optimization - starting with HDV files going to FLV MOV and WMV

I see a LOT of great looking content on the web, and I can NEVER get my video to look anywhere near as good at data rates similar to what I see online.

I know starting with HDV isn't the best, but I feel like what I get should look much better. I've tried Sorenson Squeeze, DV Kitchen, and right out of compressor too.

So its HDV tapes encoded as HDV 1080i60, I then need to convert to the following

1. Ipod .mov or mv4 or whatever (data rate around 762kbps or so)
2. FLV 640 x 480 (data rate around 1300kbps or so)
3. a small WMV 640x480 (data rate around 1400kbps)
4. a large WMV at least 1280x720 (data rate around 10000kbps)

Right now I'm doing this in Sorenson Squeeze 7, FCP 6.0.6, and DV Kitchen.

I export my timeline from fcp as the same as I import (HDV 1080i60) then use those files in squeeze and dv kitchen to create the encodes.

help?

Have you tried experimenting with Compressor's Frame Controls?

[www.digitalrebellion.com]

My software:
Pro Maintenance Tools - Tools to keep Final Cut Studio, Final Cut Pro X, Avid Media Composer and Adobe Premiere Pro running smoothly and fix problems when they arise
Pro Media Tools - Edit QuickTime chapters and metadata, detect gamma shifts, edit markers, watch renders and more
More tools...

No!
I'll look into that. Thanks.