Please forgive my being obtuse here, but I too am curious about what is going on.
Does the reduction from 720 to 640 (if that is what is happening) have to do with retaining the correct aspect of the picture?
I have another question as well. In earlier QT versions (maybe starting with 6), QT seemed to implement a gamma conversion when a file was played on a Windows machine, so that the movies looked much the same on Wintels as on Macs.
In QT 7, this feature does not seem, to me at least, to be working as well as before, and the movies are noticeably darker on Windows. Am I the only one who imagines he is seeing this?