Boris FX to Assume Media 100 Technical Support Obligations

Boris FX to Assume Media 100 Technical Support Obligations
Existing Media 100 Customers Guaranteed Technical Support

Boston Massachusetts - Boris FX, the leading developer of integrated effects technology for video and film production, today announced a definitive agreement to acquire all operating assets and the Customer Technical Support obligations of Media 100, a division of Optibase. All Platinum support subscribers and customer phone and e-mail support will continue uninterrupted as Boris agrees to provide the same high level of customer service. The newly formed Media 100 Support Division will operate independently as a business unit of Boris FX.

?This acquisition of Media 100 assets allows us to service the long-time Media 100 customers who have been loyal to our company over the last 10 years,? said Boris FX founder and president Boris Yamnitsky. "We understand and appreciate their years of expertise. With our long history of working with Media 100, we see this as a natural extension of our relationship with the user base.?

As part of the acquisition agreement Boris FX will continue to purchase HDX video boards from Optibase. Plans call for the release of the Media 100 sw product, a software only version of the Media 100 HD. The public beta of Media 100 sw, a fully functioning version without firewire I/O, can currently be downloaded from the www.Media100.com. Support, repair and sales will continue as before for the Media 100 HD editing system. Future development of both the HD and sw systems will include improved integration with existing and future Boris FX products. There are currently no plans to continue development of the 844/X editing system that was discontinued by Optibase in January.

The existing support and quality assurance staff of Media 100 will be retained to guarantee no disruption in service or a loss of support experience on Media 100 products. The existing Boris Support team will be further trained by the Media 100 experts to expand the support resources available to Media 100 users.

?This is good news for Media 100 and Boris users,? said Steve Bayes, Director of Product Marketing for Media 100. "A high degree of experience will be applied to Media 100 issues almost immediately. With Boris?s track record of innovation and success in this market, we can expect to see exactly what the large Media 100 installed base hopes for: continued support and expertise for their favorite nonlinear editing system. Sales of new systems will also continue without interruption."

Boris FX recently acquired Final Effects Complete® from Optibase, with all associated trademarks including Studio Effects, Next Effects and ICE FX. The products will continue to be offered with Boris FX providing maintenance, support and future development.

About Boris FX
Founded in 1995 in Boston MA, Boris FX is the leading developer of integrated graphics and effects technology, delivering 3D compositing and vector graphic products for the broadcast, post production, film and multi-media industries. Since the company's inception, Boris products have grown to serve over 200,000 artists worldwide. A great part of its success lies in the ability to tightly integrate and leverage technologies through strong partnerships with industry-leading manufacturers including Adobe®, Apple®, Autodesk®, Avid®, Canopus®, Discreet®, DPS®, eyeon®, in-sync®, Incite®, Leitch®, Matrox®, Media 100®, Quantel®, Sony Pictures Digital®, and Ulead®. For details, visit [www.borisfx.com].