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February 27, 2019
The Art of the Trailer
Join us as we devote much of the night to the art of trailers.We will welcome veteran editor David Yocum who will show us how he created the award winning teaser for the Academy Award nominated movie, Bohemian Rhapsody. In addition David will discuss the elements that go into making an effective trailer. Lots of trailer examples will be shown.
David will be joined by composer David James Rosen co-founder of TOTEM a boutique music and sound design library focused on theatrical marketing.
Also Garen VandeBeek, the Ex. VP & Creative Director for the CBS Marketing Group, will show and tell on how do you create an effective trailer. He will use the recent Twilight Zone Trailer featuring Jordan Peele that aired during the Super Bowl as an example. Garen will also show other examples of effective television trailers and why they worked.
Also Producer/Editor Ric Thomas will show and tell on Trailer Making for International Audiences.
Plus Stump the Gurus and World Famous Raffle.
NOTE: lacpug generally meets every 4th Wednesday of the Month. Meetings are open to public and ALL, beginning through advanced Digital Story Tellers are welcome. Digital projection made possible through the generous sponsorship of Adobe Systems, DVCreators, DigitalFilm Tree, OWC, VES and members like you. lacpug meetings are presented in association with the Barnsdall Gallery Theater, a facility of the City of Los Angeles Department of Cultural Affairs.
Agenda (subject to change and availability)
6:45- 7:15PM - Stump The Gurus
Join Gurus Patrick Southern, Michael Kammes, Adam Bedford and the always fun TBA, as they will attempt to answer all of your questions and solve all of your problems concerning Resolve and FCPX, Avid, Premiere Pro and anything else you can think of. If they can't solve your problem or answer your question, then you go home with a problem, but you still got out of the house, so that's not a bad thing.
7:20PM - 7:55PM - Trailer Making for International Audiences - Ric Thomas
Ric will discuss the increasingly important international film market and the challenges of creating different campaigns for different markets - with different languages, cultures and tastes. He’ll show examples of his trailer work from domestic and international, and other key examples.
About Ric Thomas
Ric Thomas is an award winning Producer-Editor with 14 Years experience of international and domestic film marketing. He has worked in London, New York and LA creating Trailer, TV and Digital campaigns for films such as “Greta”, “The Lego Movie 2”, “Kingsman”, “Jurassic World”, “Bad Neighbors” and “Finding Dory”.
7:55- 8:30PM - How do you create an effective trailer/promo for TV. - Garen VandeBeek
Especially when you don’t have any footage? Garen will discuss the creation of the Twilight Zone trailer aired in the Super Bowl and voted one of the top ten spots in the game by dozens of media outlets.
Garen will also show other examples of effective television trailers and why they worked.
About Garen VandeBeek.
Garen van de Beek is the Ex. VP & Creative Director for the CBS Marketing Group based in Los Angeles.
Mr. van de Beek’s responsibilities include Promotion and Advertising for the CBS Network as well as the new streaming service, CBS All Access.
His team has created numerous award-winning campaigns for shows including The Big Bang Theory, Survivor, Star Trek: Discovery and is currently working on the launch of The Twilight Zone reimagined by Jordan Peele. Mr. van de Beek has been with CBS for over 20 years. CBS is America’s Most Watched Network.
8:30PM- 8:55PM - Break
This is the most important part of the show. It's networking time. This is a great opportunity to not only ask questions and get problems solved, but to meet people that just might change your life. Edit5 Consoles will be in lobby showing off Editing tables and chairs. Get to the Gallery early for this show. Snack bar will be be open for $1.00 water, God awful bad wine and good beer. And free cookies courtesy of the Girl Scouts.
8:55PM - 9:55PM - The Art of the Trailer - Creating the Bohemian Rhapsody Trailer - David Yocum and David James Rosen
David Yocum will show how he created the Bohemian Rhapsody teaser trailer, (Clio Silver winner for Best Teaser Trailer, editing and music.) beginning with combing through over a hundreds hours of dailies. David will be joined by composer David James Rosen whose contribution to this trailer was significant to say the least. In addition David Yocum will discuss the elements that go into making an effective trailer. Lots of trailer examples will be shown.
About David Yocum
David Yocum is an award-winning creator of movie trailers and campaigns for films such as Bohemian Rhapsody, 300, Harry Potter (all eight films), The Matrix, Tarzan, The Curious Case of Benjamin Button, Watchmen, Christopher Robin, Sherlock Holmes, Ocean’s Eleven, He’s Just Not That Into You, Crazy Stupid Love, Sucker Punch, Extremely Loud and Incredibly Close, Blood Diamond, The Polar Express, A Beautiful Mind and countless others.
About David James Rosen
David James Rosen is a composer for trailers and film. He is the co-founder of TOTEM, a boutique music and sound design library focused on theatrical marketing. He was a founding member of the Parlor Mob. David lives and works in Silver Lake, Los Angeles, CA.
10:00PM - World Famous Raffle
Edit Chair - Edit5 Consoles
Apple stuff - water bottle and note pad.
Envoy Pro mini, 120GB - OWC
2x of PixelTools Vol 1 - PixelTools
2x Echo Remover- Crumplepop
$100 credit from Intelligent Assistance.com or LumberjackSystem.com - Philip Hodgetts
1 Year Subscription to Boris Continuum Complete - Boris FX
1TB EV LaCie Rugged Drive - IVB Media Services
1 Year Subscription to Mocha Pro - Boris FX
1 year subscription to Sapphire - Boris FX
1 Year Subscription to Mocha Pro VR - Boris FX
2x copies of a "free scene" with feedback from EditStock
Automatic Duck Bottle Openers - Wes Plate
Click here for Google Map
Click HERE to download a PDF(300K) of the grounds that points out the parking areas and includes other helpful hints.
The Gallery Theater at Barnsdall Art Park
4800 Hollywood Boulevard
(between Vermont and Normandie)
Hollywood, CA 90027
Enter through the gate on Hollywood Blvd just West of Berendo. The theater is at the top of the hill, adjacent to the art gallery.
From US 101 (heading South),
take the Hollywood Boulevard exit.
Turn left at the end of the exit ramp onto Hollywood Boulevard.
Turn right into the entrance to Barnsdall Art Park at 4800 Hollywood Boulevard. (you will only see a parking lot. Drive to top of hill to find the Gallery Theater)
The Gallery Theater is in the center of the park.
From US 101 (heading North),
take the Vermont Avenue exit.
Turn right at the end of the exit ramp onto Vermont Avenue.
Turn left onto Hollywood Boulevard.
Turn left into the entrance to Barnsdall Art Park at 4800 Hollywood Boulevard. (you will only see a parking lot. Drive to top of hill to find the Gallery Theater)
The Gallery Theater is in the center of the park.
Metro Red Line
Yes, Los Angeles has a subway and if possible you ought to use it. Riders are dropped of at Sunset and Vermont and then it is a walk of several blocks and uphill to get to the Theatre. The Park has a gated stairway ending at Barnsdall Ave, just behind the strip mall. It's the only access point from this side, but it is often locked. There is long, tree-shaded stairway leading from Hollywood Blvd to the Gallery Theatre and this area is sometimes shared with a homeless population. The best route for people who use mobility devices is the sidewalk along the Barnsdall Park road access. More info on the Red Line can be found here.
PARKING: Parking is FREE. There is ample parking on top of hill near the Art Park. Parking extends around the perimeter of the Park. NOTE: Please park your car diagonally even though the spaces are not marked that way. If there are no spaces to park at top, then use parking lot at bottom of hill near Hollywood Blvd. Click HERE to download a PDF(300K) of the grounds that points out the parking areas and includes other helpful hints.
What to do if I cant find a place to park?
Park at the Kaiser Hospital Parking lot. Download directions HERE - or...
1. Turn right on Hollywood Blvd
2. Turn right on Vermont Ave
3. Turn right on Sunset Blvd.
4. Turn right into Kaiser Parking Structure
5. Park on rooftop
6. Take elevator down to Level 2
7. Exit at Parking Entrance on Barnsdall Ave.
8. Cross Street to Barnsdall Park
9. Use Stair or elevator to Park
10. Climb stairs and follow signs to Gallery Theatre
11. Cost is $4.00 (I think) And security is provided.
Wheelchair access: Park in the lot next to the Hollyhock house (you will see a handicap parking sign), come into the theatre entrance, and take the elevator down. There will be space in the front of the theatre for wheelchairs.
Before or after the meeting, there is a fine restaurant row on Vermont between Hollywood and Franklin (just around the corner from the park). There are also a number of funky ethic eateries along Hollywood Blvd.