Agenda (subject to change and availability)
6:00- 7:00PM - Reception
Meet and greet. A blend of the old and new guard will be here to help celebrate our 18th Anniversary. Meet some of the SuperStars of the DV Revolution as well as your peers. It's networking time.
7:00PM - 7:15PM - Macromedia Key Grip goes to NAB 98 - Tim Serda
By April in 1998 Macromedia decided the future was in Web Tools and not Desktop Video and gave FCP, then known as Key Grip, a zero budget to demo at the NABShow. This suggested to the team that Macromedia cared little for FCP and the team would either be dissolved or sold to someone. Original team member Tim Serda will show us rare footage of him and Walt Shires and the U-Haul truck drive to Vegas to demo in a tiny room next to the Food Court at the Sands Hotel.
It was shortly after that demo that Apple bought Final Cut and its 30 engineer team and finally shipped Final Cut Pro 1.0 at NAB-99.
Without the belief of Apple, a little luck, and the determination of the team of folks working on this project, things might be very different today.
About Tim Serda
Tim is one of the original team members of the Final Cut Pro Team both at Macromedia and Apple.
Among his many credits ae assistant editor on Cougar Town, Scrubs, Rules of Attraction, and many more. He was a consultant on Cold Mountain and Full Frontal.
Tim is currently back at Digitalfilm Tree, a post house he co-founded and is now head of facility operations.
7:20pm - 8:15PM - A Conversation with Randy Ubillos - Randy Ubillos and Michael Horton
We intend to take a trip back to the beginning. Back to the early years of the Los Angeles Final Cut Pro User Group and the Digital Revolution. Back to the beginings of Final Cut Pro, from its origins at Macromedia all the way until Final Cut Pro X. There will be never before seen footage, and never before heard stories. Learn how it all started and where it all went.
About Randy Ubillos
Randy Ubillos is a software engineer and designer who has worked on video and photo editing applications for over 25 years. He was the original author of Adobe Premiere in 1990, started and led the team that delivered Final Cut Pro to market in 1999, reimagined iMovie in 2008, and spearheaded the reinvention of Final Cut Pro X in 2010. In 2005 he led the team that created Apple’s Aperture photo editing software and in 2011 he brought full-featured photo editing and management to iOS with iPhoto for iOS. Randy has spent most of his career working to bring powerful, easy to use editing applications to wide audiences on desktop and mobile computers. He lives in San Francisco and, since retiring from Apple in 2015, has been traveling the world enjoying videography and photography.
8:15PM- 8:45PM - Break
This is the most important part of the show. It's networking time. This is a great opportunity to not only ask questions and get problems solved, but to meet people that just might change your life. Edit5 Consoles will be in lobby showing off Editing tables and chairs. Get to the Gallery early for this show. Snack bar wil be open for sodas, water, wine, chips and beer
8:45PM - 9:55PM - Off The Tracks, a documentary about Final Cut Pro X - Bradley Olsen
In 2011 Apple ended Final Cut Pro as we knew it and started over with a brand new video editing application: Final Cut Pro X. The disruption from this change is still being felt by the film, television, and video industries to this day.
With misinformation running amok, Off The Tracks aims to clear the air once and for all.
This documentary features exclusive interviews with the creative professionals who use the software and the developers who created it. Why did Apple make Final Cut Pro X?
Director Brad Olsen will be on hand to introduce the movie as well as take Q and A after.
About Bradley Olsen
Bradley Olsen is an independent filmmaker from Salt Lake City, Utah. He began his career as an assistant editor in the early 2000s. Since then he has done work for BBC Worldwide Productions, CW, Spike TV, SyFy, and The Hallmark Channel as a media manager, location editor, and DIT. Brad has edited 6 independent feature films using Final Cut Pro X. He recently completed his directorial debut, Off The Tracks, a documentary about Final Cut Pro X.
10:00PM - World Famous Raffle
Editing Console - Edit5 Consoles
Apple stuff - water bottle, tote bag and note pad.
OWC Envoy Pro Mini 480GB - OWC
18 copies of FCPX Book for iPad or iPhone - Michael Matzdorff
$200 in Pond5 Credits - Pond5
$200 in Pond5 Credits - - Pond5
2x Koji Advance - Crumplepop
$100 credit from Intelligent Assistance.com or LumberjackSystem.com - Philip Hodgetts
1 Year Subscription to Boris Continuum Complete 11 - Boris FX
1TB EV G Tech Rugged Drive - IVB Media Services
1 Year Subscription to Mocha Pro - Boris FX
1 year subscription to Sapphire 11 - Boris FX
2x copies of a "free scene" with feedback from EditStock
Automatic Duck Bottle Openers - Wes Plate